INTERNATIONAL: Adobe hires Text 100 to broaden its Benelux profile

AMSTERDAM: Desktop publishing software firm Adobe Systems hopes to raise its profile across the Benelux region with the hiring of Text 100 to handle its PR.

AMSTERDAM: Desktop publishing software firm Adobe Systems hopes to

raise its profile across the Benelux region with the hiring of Text 100

to handle its PR.



Adobe previously used Bikker PR in the region but chose to switch both

corporate and product PR to Text. Corien Niezing, associate director at

Text 100, said that Text did not have to pitch for the business. ’Adobe

chose Text 100 because our culture fits well,’ she said.



Text 100’s team, based in Amsterdam, will report to Adelhaid van der

Werf, marketing manager for Adobe Benelux. It will work on corporate PR

and project work.



Adobe Systems is based in California and had a turnover of pounds 570

million in 1997, created on the back of software such as Photoshop which

allows photographs to be manipulated in desktop publishing programmes.



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