Kenwood opts for Exposure

Electrical goods manufacturer Kenwood has hired Exposure to handle consumer PR and strategic promotions for its music systems.

Electrical goods manufacturer Kenwood has hired Exposure to handle

consumer PR and strategic promotions for its music systems.



Exposure takes over from incumbent agency Lawson Dodd, which stopped

working for Kenwood at the end of April and did not repitch. The agency

is now retained for an initial 12 months.



Targeting the fashion and lifestyle press, Exposure will work on

promotion of two key products, new music mini-systems, the XD751 and the

HM701, along with the company’s portable stereo range.



Exposure’s other clients include sports shoe and sportswear company

Converse and snow, surf and skate board clothing manufacturer

Quicksilver. Kenwood hopes to exploit Exposure’s contacts in the male

lifestyle consumer press sector to gain coverage.



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