AMP reviews agencies for Henderson and Pearl

Australian insurance giant AMP is reviewing PR accounts for its UK companies Pearl Assurance and Henderson Investors and its group level PR in the UK.

Australian insurance giant AMP is reviewing PR accounts for its UK

companies Pearl Assurance and Henderson Investors and its group level PR

in the UK.



Pearl Assurance currently retains Polhill Communications. Fund

management firm Henderson uses Fishburn Hedges and Financial Dynamics

provides additional advice at group level.



All three agencies have been asked to pitch with several others for a

consolidated PR account covering product PR for the two UK brands and

support for the AMP Group.



Ken McKay, head of PR at Pearl, said: ’This is motivated by AMP Group’s

acquisition of Henderson. AMP has always tried to consolidate its

accounts but now they’ve found a multiplicity of agencies.’



AMP last consolidated its UK account around 18 months ago when Polhill

was appointed to work with Pearl and at group level in the UK. Since

Polhill’s appointment Financial Dynamics has also been brought in to

advise AMP.



Fishburn Hedges worked with Henderson prior to the AMP acquisition in

March.



In a separate move Pearl is expanding its in-house team from ten to

14.



Following the departure of director of communications Joy King to

Eastern Group it has moved Duncan Hopper, director of general business,

to the new post of director of brand and communications.



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