Komisarjevsky becomes global CEO at B-M

Burson-Marsteller is shaking up its top ranks as global chief executive and president, Tom Bell, leaves to become worldwide head of Young and Rubicam Advertising, a sister agency to B-M within the Y&R group.

Burson-Marsteller is shaking up its top ranks as global chief

executive and president, Tom Bell, leaves to become worldwide head of

Young and Rubicam Advertising, a sister agency to B-M within the Y&R

group.



Chris Komisarjevsky, who currently heads both B-M’s US operation and its

global corporate practice, is stepping up to fill Bell’s post as

worldwide CEO.



Don Cogman, B-M’s chief operating officer, will add to his role of

president, acting as Komisarjevsky’s right-hand man.



Komisarjevsky, 53, has held his current posts for three years and is

expected to be replaced shortly. In the meantime, Cogman will assume his

responsibilities. Before joining B-M, Komisarjevsky was head of Gavin

Anderson and Company in the US. He previously spent 20 years at Hill and

Knowlton, where he headed the agency’s Europe, Middle East and Africa

operations.



As well as leading B-M worldwide since 1995, Bell was last year

appointed as head of Y&R’s Diversified Communications Group, which

includes B-M and Cohn and Wolfe. B-M chairman Graham Phillips takes over

from Bell in this role.



During his career at B-M, Bell, 48, has handled its change to a European

practice structure and the flotation of its parent group Y&R. At Y&R

Advertising, he replaces Ed Vick, now Y&R group chief operating officer,

whom Bell will report to.



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