DIARY: Pearson gives full backing to Dyke as he leaves

Pearson was well represented at the BBC press conference on Friday last week to announce Greg Dyke’s appointment as the corporation’s director general.

Pearson was well represented at the BBC press conference on Friday

last week to announce Greg Dyke’s appointment as the corporation’s

director general.



While preparing for the conference, Dyke, who is chief executive at

Pearson TV, called on the help of Pearson’s communications director John

Fallon, TV external communications director Roy Addison, and the

company’s financial PR agency, Brunswick.



As well as helping Dyke prepare for questions on how he would be

replaced at Pearson TV, Addison and Brunswick partner James Hogan

attended the press conference.



They both sat in the audience while BBC corporate affairs director Colin

Browne chaired the conference. Addison was there as Dyke’s aide and

Hogan was present to represent the interests of Pearson.



Although their presence was discreet, it did not go unnoticed by the

national media mob, some of whom joked that it might not be long before

Dyke’s people take up the PR reins. Not exactly a stress-free job,

judging by the controversy leading up to Dyke’s appointment.



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