From prweek.com/uk: Watch .. June 11, 2010 , Be the first to comment Threepipe co-founder Eddie May and Braben director of sport Rachel Froggatt discuss the use of social media and traditional comms by brands involved in the World Cup. Produced in association with markettiers4DC. Feature More on this Topic ArsenalFanTV and the rise of football's new influencers - episode 4 of The Line Flack at the PRWeek Awards: Rock god honours PR legend, balloon strife, Weber's masses Flack on Friday: Bell Pott's Downfall treatment, Hillgrove haters, Awards outfits, worst campaign ever? Waking the sleeping giant: Alex Bigg's big plans to turbo-charge MHP So, you want my job? Counter terrorism media officer Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.