Veitch joins from CIO magazine, where he was editor-in-chief, and will oversee content, client consultancy and internal and external media training at the agency.
Bite Communications MD EMEA Kath Pooley said: 'Clients need to communicate directly with audiences. This newly created role is about understanding audiences and bringing content to life.
'Martin has been appointed to work on client consultancy across Bite's major accounts and to engage with audiences by creating relevant and compelling content and inspiring the Bite team through training.'
Veitch brings more than 20 years of editorial experience to the agency.