Red rebrands to Red and White to support England team during World Cup

The Red Consultancy has revealed it is changing its name to Red and White for the duration of the World Cup.

Red and White chief executive: Mike Morgan
Red and White chief executive: Mike Morgan

The name change is part of a campaign to support the England team and the company's official charity Centrepoint.

The agency is bidding to be the UK's most football-friendly workplace over the next month. It will be using the tournament to raise more than £3,000 to fund 25 rooms at Centrepoint services for the young homeless for the next year.

The agency will also change its logo to a new England-inspired design, redesign its website and include new email addresses for all of its 130 employees.

All games will be screened live in the agency's bar and Centrepoint will receive £100 for every goal England score in the group stage, with £150 per goal donated for every knock-out phase game. 

In addition, all goals scored by any team from outside the penalty area in the group stage will be worth £50 to the charity.

WAGs will also play their part, with Centrepoint gaining £25 for every Wag featured on a national newspaper front page, which will be doubled for those wearing over-sized sunglasses.

In addition, employees who don an England strip for games will raise £10 each for the charity and everyone will get a McDonald's breakfast on working mornings after England games.

Red and White chief executive Mike Morgan said: ‘We want to be the UK's most football-friendly workplace and help the young homeless. It's good business for our people to be able to enjoy the tournament and know they're supporting a very good cause as well.'

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