DIARY: Top PROs experience a bit of rough at first hand to aid homeless

The homeless who sleep out in Finsbury Circus were kicked out last week when a bunch from IT PR company Kaizo slept out to raise money and awareness for the National Children’s Home.

The homeless who sleep out in Finsbury Circus were kicked out last

week when a bunch from IT PR company Kaizo slept out to raise money and

awareness for the National Children’s Home.



Ninety-six top IT executives including Microsoft UK MD, Neil Holloway

and Ken Deeks, MD of Kaizo slept out on what was called ’Byte Night’

aimed at raising pounds 100,000 to pounds 150,000 for the charity House

our Youth 2000 campaign.



The sleep-out also aimed to raise awareness of the plight of youth

homelessness.



Deeks is honest about what he was trying to achieve. ’This is of course

symbolic, what they have, is what we haven’t and that is

hopelessness.’



This is the second year that Kaizo has backed this campaign. Last year

35 people participated in the sleep-out.



Deeks has become a passionate advocate for the House our Youth 2000

campaign since seeing it advertised on the tube. He cites that 250,000

young people aged between 16-20 are presently homeless.



Each individual has been sponsored by a mixture of corporations and

friends and each aims to raise around pounds 2,000 each.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.