MEDIA: Williams picked to reinvent Arena

Emap Metro has appointed Greg Williams as editor of Arena, the men’s style title it bought as part of the Wagadon portfolio of magazines in July.

Emap Metro has appointed Greg Williams as editor of Arena, the

men’s style title it bought as part of the Wagadon portfolio of

magazines in July.



Arena’s sales have been suffering, with the most recent ABC figures

showing a circulation of 46,777, down 27 per cent year-on-year.



Williams replaces Ekow Eshun, Arena’s editor since 1995, who will

continue to contribute to the magazine while pursuing a career in

broadcasting.



Williams, previously commissioning editor at both Esquire and Arena,

became deputy editor of Arena in February 1997.



He plans to redesign the magazine in the run-up to March in an attempt

to check its sliding sales.



’The first task is to re-establish Arena’s reputation as the most

stylish and upmarket title in the men’s market,’ he said. He added that

he plans to make further appointments to strengthen the team and keep

the magazine fresh.



’I want to step away from the rest of the market, which is creatively

stymied,’ he said. ’You can produce a creatively stunning magazine that

is commercial.’



Arena was first established by Wagadon, the publishing house which

founded The Face, and was bought by Emap for an estimated pounds 20

million.



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