MEDIA BRIEFS: Home buying channel signs Gadget Shop

Open, the digital interactive channel due to launch later this month, has signed up the Gadget Shop to join retailers including Argos, Dixons, Next and WHSmith in its home shopping offering. The Gadget Shop has 32 branches in the UK, selling gifts from lava lamps to giant inflatable tulips.

Open, the digital interactive channel due to launch later this

month, has signed up the Gadget Shop to join retailers including Argos,

Dixons, Next and WHSmith in its home shopping offering. The Gadget Shop

has 32 branches in the UK, selling gifts from lava lamps to giant

inflatable tulips.



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