BORDER LINES: Shandwick wins Mediaset’s first PR

MILAN: Italy’s largest private TV network, Mediaset, has selected Shandwick Italy as its first PR agency. Shandwick will handle launch PR and press relations for Mediaset’s new programmes. The work will be led from Milan by account director Carolina Valmarana, who oversees a team operating across the agency’s Milan and Rome offices. Shandwick Italy CEO Furio Garbagnati said: ’Mediaset sought a consultancy with a presence in both Rome and Milan. We fitted the bill.’ Mediaset’s terrestrial channels - Canale 5, Italia 1 and Retequattro - have a combined share of over 40 per cent of Italy’s viewers.

MILAN: Italy’s largest private TV network, Mediaset, has selected

Shandwick Italy as its first PR agency. Shandwick will handle launch PR

and press relations for Mediaset’s new programmes. The work will be led

from Milan by account director Carolina Valmarana, who oversees a team

operating across the agency’s Milan and Rome offices. Shandwick Italy

CEO Furio Garbagnati said: ’Mediaset sought a consultancy with a

presence in both Rome and Milan. We fitted the bill.’ Mediaset’s

terrestrial channels - Canale 5, Italia 1 and Retequattro - have a

combined share of over 40 per cent of Italy’s viewers.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.