BORDER LINES: M&S picks SCR for store launch

BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to promote the opening of its eighth store in Spain. SCR pitched against Bassat Ogilvy Group, which is M&S’ retained PR agency across Spain, and Tandem DDB, which has won the advertising for the launch. The new seven-floor store is the second in Barcelona in a building M&S has restored with a pounds 20 million investment. The agency reports to M&S Barcelona general manager Karen Stock.

BARCELONA: Marks and Spencer has hired SCR Relaciones Publicas to

promote the opening of its eighth store in Spain. SCR pitched against

Bassat Ogilvy Group, which is M&S’ retained PR agency across Spain, and

Tandem DDB, which has won the advertising for the launch. The new

seven-floor store is the second in Barcelona in a building M&S has

restored with a pounds 20 million investment. The agency reports to M&S

Barcelona general manager Karen Stock.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.