BORDER LINES: Ketchum beats two to Electrolux brief

PARIS: Ketchum has seen off Beaufixe and I&E to handle PR for the white goods division of consumer electrical giant Electrolux in France. The consumer and trade contract includes Electrolux brands Arthur Martin, Faure, Zanussi and AEG. Ketchum France MD Jean-Martial Ribes said: ’The idea is to get Electrolux brands talked about in the consumer press. It has one of the best product ranges in the white goods market.’ The work will be led by account director Sandra Cardinali.

PARIS: Ketchum has seen off Beaufixe and I&E to handle PR for the

white goods division of consumer electrical giant Electrolux in France.

The consumer and trade contract includes Electrolux brands Arthur

Martin, Faure, Zanussi and AEG. Ketchum France MD Jean-Martial Ribes

said: ’The idea is to get Electrolux brands talked about in the consumer

press. It has one of the best product ranges in the white goods market.’

The work will be led by account director Sandra Cardinali.



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