PARIS: French health education authority the Comite Francais
d’Education pour la Sante is seeking a PR agency to promote its pending
The appointed agency will work alongside an advertising firm on a
combined communications budget worth pounds 600,000, of which one-third
will go on below-the-line activities.
The brief involves convincing the 35 per cent of France’s population
that smokes to give up, targeting women and young people in
Anne Ramon, who heads the authority’s communication service, said she
was seeking an agency which could formulate potential partnerships with
health organisations, the media or pharmaceutical companies for the
French communications firm Publicis Etoile currently holds the
Publicis is expected to repitch for the new contract, which runs for an
initial period of a year and is renewable for an extra year.
The authority, which has issued a tender for the brief, will make its
decision by January and the anti-smoking drive is expected to launch
next spring. Ramon said that she expected advertising and PR agencies to
pitch in teams but did not rule out appointing advertising and PR
agencies from separate pitch partnerships if necessary.