From prweek.com/uk: From our bloggers

MICROSOFT: SOLID BUT DULL?

Ged Carroll, 1 June

Long-time technology industry mover Jean-Louis Gassee wrote an interesting piece at the weekend about Microsoft. It was charged with emotion, but it was based on factual information regarding the company's share-price performance. Microsoft is a fiscally conservative yet immensely profitable business. So why did Apple pass it in terms of market capitalisation last week? The simple answer is that shareholders have discounted the business vis-a-vis flashier competitors such as Google and Apple ...

THE SHAPE OF NHS TO COME

Catherine Warne, 27 May

It was spared in the first round of spending cuts announced on Monday, but the first hints of how the NHS will be affected by the new coalition government came yesterday in one sentence of the Queen's speech introducing the NHS bill. Although it is difficult to draw any firm conclusions from just 27 words, what was said (and what was not) gives us some hints of the shape of things to come ...

ANOTHER CHANCE TO SHINE

Matt Bourn, 27 May

Having shown off its capabilities for the most-reported-on UK election of all time, the media's attention is turning to the World Cup. How the world has changed since World Cup 2006: it is an opportunity for the media to show off its shiny new capabilities once more. It is also an opportunity for PROs to make the very most of the engaging opportunities that are on offer ...

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