PUBLIC SECTOR: Poplar HARCA refocuses PR under new head

London-based housing association Poplar HARCA has created the new position of communications manager after a review of its PR strategy. The refocus was prompted by the departure of current publicity officer Danny Stewart, who is moving to work abroad. Policy and strategy head Ron Kingswell has decided to do away with Stewart’s post, which was publication-focused, to hand a brief to the new PR manager to devise a proactive strategy aimed at communicating the association’s aims to its clients and the press.

London-based housing association Poplar HARCA has created the new

position of communications manager after a review of its PR strategy.

The refocus was prompted by the departure of current publicity officer

Danny Stewart, who is moving to work abroad. Policy and strategy head

Ron Kingswell has decided to do away with Stewart’s post, which was

publication-focused, to hand a brief to the new PR manager to devise a

proactive strategy aimed at communicating the association’s aims to its

clients and the press.



Poplar HARCA is responsible for 4,500 homes in Hackney and Tower

Hamlets.



The move comes as the Government places greater focus on eradicating

inner city poverty.



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