Public Affairs: Soap box - Iain Anderson, chairman, CIPR Government Affairs Group

There has been a lot of hot air expounded on the issue of statutory regulation for lobbying.

While few predicted a year ago we would be dealing with a Tory-Lib Dem coalition, there was always a racing certainty that the new government, whatever its colour, would be pushing forward with reform in order to 'clean up politics'.

The development of the UK Public Affairs Council by CIPR, APPC and the PRCA could not be more timely. The work - completed in March this year - in advance of the publication of manifestos and the general election itself, provides policy-makers with a clear routemap for reform.

With full transparency around representation, it codifies what many of us have been proud to do for years - and aspires to ensure the vast majority of the industry step up to the plate.

Now the detailed work is beginning with the new government to ensure the right regulatory model gets put in place. I do believe we have ssomething very robust to put to policy-makers.

As I would advise my clients in the UK or especially at the EU level, if you can get to the table early with a pre-baked concept, then it is usually that idea that forms the basis for policy.

For once, I truly believe the vast majority of the industry is on the front foot. Let's keep it that way.

The writer is director of Cicero Consulting

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