OSA appoints Camron PR

Following the negative publicity generated by Tango and Findus’ sponsorship of last year’s Christmas lights, the Oxford Street Association (OSA) has appointed Camron PR in a bid to attract positive coverage this year. The lights will have no corporate sponsors and the pounds 15,000 it costs to finance the lights has been raised by the members of the OSA, including Selfridges and John Lewis. A press conference organised by Camron is scheduled for early next month to announce who will turn on the lights on 18 November. The decorations will remain lit until the end of January in celebration of the millennium.

Following the negative publicity generated by Tango and Findus’

sponsorship of last year’s Christmas lights, the Oxford Street

Association (OSA) has appointed Camron PR in a bid to attract positive

coverage this year. The lights will have no corporate sponsors and the

pounds 15,000 it costs to finance the lights has been raised by the

members of the OSA, including Selfridges and John Lewis. A press

conference organised by Camron is scheduled for early next month to

announce who will turn on the lights on 18 November. The decorations

will remain lit until the end of January in celebration of the

millennium.



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