Shandwick rearranges team for growth plans

Shandwick International, the world’s fourth-largest PR agency, has promoted a raft of senior executives in preparation for an aggressive growth programme.

Shandwick International, the world’s fourth-largest PR agency, has

promoted a raft of senior executives in preparation for an aggressive

growth programme.



Shandwick founder Peter Chadlington has relinquished his role as chief

executive of the network to Scott Meyer, who runs the agency in the

Americas.



Chadlington remains as chairman, as well as being chairman and chief

executive of International Public Relations, the umbrella group for

Shandwick and its sister agency Golin/Harris.



Shandwick Europe chief executive Michael Murphy has been promoted to

Meyer’s deputy, and will have day-to- day responsibility for the whole

network outside the US.



Chadlington said: ’Shandwick is positioning itself for aggressive growth

over the next three years. We have an ideal management team in place to

make that happen.’



After a period of consolidation which followed its rapid expansion

during the late-1980s, Shandwick was acquired by marketing services

giant Interpublic last year. With Interpublic’s backing, the agency is

now preparing for a new series of acquisitions and a burst of organic

growth.



Meyer has overseen a doubling of Shandwick’s business in the Americas -

without acquisitions - from dollars 55 million (pounds 34 million) to

dollars 110 million (pounds 69 million) during his three years at the

helm.



Murphy and Meyer are both entrepreneurs who sold their businesses to

Shandwick. Murphy founded PR Consultants, which he sold in 1989, and

which is one of Scotland’s largest agencies.



Meyer founded Minneapolis-based Mona Meyer McGrath and Gavin, which he

also sold to Shandwick in 1989. It is now Shandwick’s largest office in

the US.



Alison Clarke, chief executive of Shandwick Welbeck in the UK, is moving

in January 2000 to take over from Charles Lankester as chief executive

of Shandwick in Asia Pacific. Clarke is president-elect of the Institute

of Public Relations (IPR) and is due to start her one-year term just as

she moves to Singapore. The IPR has decided to go ahead with her

presidency.



Shandwick Welbeck managing director Claire Davidson will take over from

Clarke as chief executive, while Lankester returns to the UK, where he

will take up a new role, heading Shandwick’s financial PR offering in

Europe.



Other changes in the US include promotion for Shandwick Americas chief

operating officer and Minneapolis managing director Mary Jeffries, who

will join Meyer on an international brief as COO.



Former US senator Donald Riegle remains as chairman of Shandwick

Americas, but will also become deputy chairman of Shandwick

International.



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