McDermott tipped to fuse EMEA for KPMG

KPMG Consulting is tipped to have signed Chris McDermott for the newly-created role of communications director for Europe, the Middle East and Africa.

KPMG Consulting is tipped to have signed Chris McDermott for the

newly-created role of communications director for Europe, the Middle

East and Africa.



KPMG Consulting, which provides management and IT consultancy, has

traditionally employed communication representatives in each country

within the region, but is understood to be seeking a more integrated

approach.



If his appointment is ratified, McDermott, who was Shandwick’s corporate

director until two months ago, will report to KPMG international head of

marketing Tim Pearson, who works out of New York. The new post will be

based in London, working closely with the international office in

Amsterdam and those in the EMEA region.



The role is expected to be broad and will include a reappraisal of

KPMG’s existing pan-European communication strategies.



KPMG’s consulting division in the UK has been moving towards being

profit and loss accountable and there are plans for a partial IPO.



The group is waiting for the Independent Standards Board to confirm

whether or not it can go ahead with a partial sell-off. A ruling is

expected next spring, and if given the go-ahead, KPMG should start

proceedings shortly afterwards.



The division accounts for nearly one-third of KPMG’s worldwide

revenues.



KPMG Consulting employs 15,000 people and posted a revenue of nearly

pounds 2 billion in 1998.



Official confirmation of McDermott’s appointment is expected within a

fortnight.



Michael Murphy, Shandwick’s chief executive, said McDermott’s

responsibilities had been reassigned.



McDermott joined Shandwick in 1992 from Ruder Finn, where he was a

director.



He was unavailable for comment when PR Week went to press.



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