Cobra beer has appointed food and drink relationship marketing and
PR specialist Communications Plus to boost its profile.
The agency pitched against one, unnamed outfit. Team Saatchi, which is
responsible for Cobra’s advertising, recommended Communications Plus,
having worked with the team on another brand.
Cobra marketing director Simon Edwards said the agency’s first brief is
to amplify the brand’s advertising campaign and raise its awareness in
the consumer and trade press. The combined advertising and PR campaign
budget is pounds 1 million.
The advertising campaign centres on the character of Curryholic Dave and
emphasises the fact that Cobra is less gassy than most beers.
Communications Plus will draw attention to the campaign by unleashing
research about the curryholic ways of Brits.
Senior account manager Lucinda Greenwood will lead the work on the PR