Panic lands personal PR for lingerie queen

Jacqueline Gold, chief executive of lingerie chain Ann Summers, has appointed celebrity PR agency Panic to act as her personal publicist.

Jacqueline Gold, chief executive of lingerie chain Ann Summers, has

appointed celebrity PR agency Panic to act as her personal

publicist.



Panic’s remit is to increase the profile of Gold via the mainstream

print and TV media. According to Panic managing director Ghislain

Pascal, the aim is to provide Gold with a similar profile to Anita

Roddick and Richard Branson.



He said: ’Jacqueline Gold is a top UK business woman. In the first phase

of our strategy, we will seek profile interviews in the quality press

and on lifestyle television such as GMTV and This Morning. After that,

we will extend the coverage to all other media.’



Panic was appointed without a competitive pitch, although other agencies

were initially approached.



With a gross annual sales turnover of over pounds 43 million, Ann

Summers ranks as one of the most successful private companies in the UK.

The firm continues to handle its PR needs in-house.



Two months ago (PR Week, 20 August), Ann Summers appointed Rebecca Cox

to head its four-strong PR team. Her responsibilities include running

the press office and managing the company’s corporate identity. Cox,

whose full title is PR and brand executive, replaced Georga Douglas, who

returned to her native Australia five months ago.



Ann Summers has 23 stores in the UK and is opening another in Dublin

today. Two more are due to open in the UK and Ireland over the next

month.



Panic carries out celebrity PR and management for six celebrities,

including Caprice and Tamara Beckwith, as well as pure PR for Liberty

Radio.



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