STOP PRESS: Gameplay appoints Midnight to Euro launch

Computer games web site Gameplay, in which BT has a 10 per cent holding, has appointed Midnight Communications with fees in excess of pounds 200,000 as its European PR agency. The campaign to launch the site will be led by Midnight’s Brighton office and its new London office. The launch covers UK, Germany, France, Italy and Scandinavia. The site will be accessible through interactive TV broadcaster Open and Gameplay is in discussions with Future Publishing about providing news and reviews.

Computer games web site Gameplay, in which BT has a 10 per cent

holding, has appointed Midnight Communications with fees in excess of

pounds 200,000 as its European PR agency. The campaign to launch the

site will be led by Midnight’s Brighton office and its new London

office. The launch covers UK, Germany, France, Italy and Scandinavia.

The site will be accessible through interactive TV broadcaster Open and

Gameplay is in discussions with Future Publishing about providing news

and reviews.



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