Diary: Deodorant coincidence smells a bit fishy to us

This week’s spot-the-difference-in-the-campaign competition involves deodorants and cancer charities.

This week’s spot-the-difference-in-the-campaign competition

involves deodorants and cancer charities.



Last year Freud Communications ran a campaign on behalf of Elida

Faberge’s Sure, using Patrick Demarchelier to photograph celebrities in

support of Breast Cancer Care. The pics ran in Marie Claire - along with

the celebs talking about their breasts - and were exhibited and

auctioned.



The Vaseline Intensive Care (also an Elida Faberge brand) campaign for

cancer support centre Gilda’s Club features celebrities talking about

their favourite body parts in Elle magazine, photographed by well-known

photographers. The pictures are being exhibited and auctioned. It was

done by Cairns and Associates, a year after the Freud campaign.



Debbie Taylor, account manager at Cairns, says she was aware of the Sure

campaign.



’There was a similarity in choosing a media partner, but apart from that

the details were very different,’ she says.



Paul Melody, creative director at Freud was circumspect. ’It’s all in a

good cause,’ he points out. ’And besides, they say imitation is the

sincerest form of flattery.’





Edited by Jennifer Whitehead.



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