Media: What The Papers Say - Lottery Commission puts Branson on the brink

The Lottery Commission’s statement that it had rejected Camelot and given ’preferred bidder’ status to Richard Branson to run the national lottery came as a surprise for journalists who are used to Government announcements being leaked in advance.

The Lottery Commission’s statement that it had rejected Camelot and

given ’preferred bidder’ status to Richard Branson to run the national

lottery came as a surprise for journalists who are used to Government

announcements being leaked in advance.



Camelot was pilloried because of partner G-Tech’s apparent cover-up of a

software problem, which meant many smaller prize-winners did not receive

their winnings.



The Virgin boss was widely reported advising Camelot to ’bow out

gracefully’ (The Times, 25/8), rather than continue with its legal

challenge to the decision, even though AWI, his own partner, was

revealed as having failings in US state lotteries.



With his not-for-profit angle, Branson pledged to give ’the people of

Britain the Lottery they want’. The Independent commented, ’Sir Richard

couldn’t quite say he had won yet, but it was difficult to see how he

could lose’.



However, if the People’s Lottery is chosen, all eyes will be on Branson

to see if he can regild an image tarnished by Virgin Trains and other

recent brand extensions.





Analysis and commentary by Echo Research.



Cuttings by Durrants. More information can be found at:

www.echoResearch.com.



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