Media: ANM to relaunch Charlotte Street women’s portal

Associated New Media (ANM) is relaunching its women’s portal, Charlotte Street.

Associated New Media (ANM) is relaunching its women’s portal,

Charlotte Street.



The site was originally set up in October 1999, although launch editor

Nicola Davenport quit to work on a web project for Universal Music. Her

replacement, Maria Trkulja, was unwilling to comment on editorial

matters.



She told PRWeek: ’It’s not something I really want to talk about. I

don’t want to say too much about what we are doing.’



Christine Woodman, ANM head of marketing, said: ’We are evaluating what

has been successful.’ The site’s ’community’ elements, such as chat

rooms, will be retained. But the focus of the relaunch will be tighter,

concentrating on 29- to 40-year-olds.



ANM is currently conducting focus groups, hiring journalists and

attempting to make the site easier to access. The relaunch is set for

autumn, with an advertising campaign starting next year.





ANM is part of the Daily Mail, The Mail on Sunday, Evening Standard and

Metro media group.



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