Media: Rainbow to give Freeserve content

Rainbow Network, the gay and lesbian web site, has signed a deal to provide content for Freeserve, the ISP owned by electronics retailer Dixons.

Rainbow Network, the gay and lesbian web site, has signed a deal to

provide content for Freeserve, the ISP owned by electronics retailer

Dixons.



Alex Friesen, commercial director of Rainbow, said the agreement

provides Freeserve with access to an audience where internet usage is

higher than average and which is used to make purchases online.



Rainbow Network chief executive Gordon Lewis said the tie-up would

provide users with ’the best content, best products and best buys’.



Rainbow will slot into Freeserve’s Lifestyle channel, a spokesman

confirmed. The ISP had been searching for a specific gay and lesbian

content provider.



’Freeserve has 150 million page impressions; even if we manage to hold

onto a proportion of that, we should benefit,’ Friesen said. Freeserve

previously directed gay and lesbian searches to other ISPs, but will now

push them towards Rainbow.



’It is a premium market and you can charge premium rates for it,’

Friesen added.



Launched in September 1999, Rainbow has 45 editorial sections and 15,000

pages on subjects such as fashion, news, film, shopping and events.

Music reviews, travel guides and competitions are also available. It has

12 full-time editorial staff updating the site, plus 25 regular

freelances and 21 regional correspondents. ’There is an insatiable need

for content,’ said Friesen.



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