Border Lines: MOSCOW Russian government sports PR

The Russian government, headquartered in Moscow, has hired public relations consultancy Business League Communication Agency to provide PR support for international sports events planned for this year and 2001. The first event will be the Moscow International Peace Marathon set to take place this month. Next year’s events include a race to the Ostankino television tower. Business League has been hired primarily to concentrate on attracting sponsors.

The Russian government, headquartered in Moscow, has hired public

relations consultancy Business League Communication Agency to provide PR

support for international sports events planned for this year and 2001.

The first event will be the Moscow International Peace Marathon set to

take place this month. Next year’s events include a race to the

Ostankino television tower. Business League has been hired primarily to

concentrate on attracting sponsors.



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