Border Lines: New York - Allan Ripp PR to raise Zenith profile

Zenith Media, the media research and buying arm of Cordiant Communications and Saatchi and Saatchi, has hired Allan Ripp PR to raise its profile in the US. Well-known across Europe for its research on the media sector, Zenith remains largely anonymous in the US. Ripp’s charge is to promote the variety of Zenith’s business operations and its recent research on the country’s 20 media owners. The company’s primary backers are Saatchi and Saatchi (in the midst of being acquired by Publicis) and Cordiant (reportedly in talks with True North Communications).

Zenith Media, the media research and buying arm of Cordiant

Communications and Saatchi and Saatchi, has hired Allan Ripp PR to raise

its profile in the US. Well-known across Europe for its research on the

media sector, Zenith remains largely anonymous in the US. Ripp’s charge

is to promote the variety of Zenith’s business operations and its recent

research on the country’s 20 media owners. The company’s primary backers

are Saatchi and Saatchi (in the midst of being acquired by Publicis) and

Cordiant (reportedly in talks with True North Communications).



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