The New York Times Digital Group has hired GCI Group as its
first-ever agency of record. The firm was selected over a host of
contenders, including Ruder Finn, MWW/Savitt and Burson-Marsteller, for
the one-year contract. GCI will draw on its corporate technology
practice to service company sites such as NYTimes.com, while the
consumer marketing practice will attempt to heighten awareness of other
portals, such as NYToday.com and WineToday.com.