Border Lines: New York - Agency first for NYT Digital Group

The New York Times Digital Group has hired GCI Group as its first-ever agency of record. The firm was selected over a host of contenders, including Ruder Finn, MWW/Savitt and Burson-Marsteller, for the one-year contract. GCI will draw on its corporate technology practice to service company sites such as NYTimes.com, while the consumer marketing practice will attempt to heighten awareness of other portals, such as NYToday.com and WineToday.com.

The New York Times Digital Group has hired GCI Group as its

first-ever agency of record. The firm was selected over a host of

contenders, including Ruder Finn, MWW/Savitt and Burson-Marsteller, for

the one-year contract. GCI will draw on its corporate technology

practice to service company sites such as NYTimes.com, while the

consumer marketing practice will attempt to heighten awareness of other

portals, such as NYToday.com and WineToday.com.



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