F-H and Shandwick set to fit Palm in Asia

The Army Cadet Force’s volunteer PR unit has bagged its first candidate in its latest recruitment drive. Major Kevin Traverse-Healy has been appointed to the role of deputy chief of public relations, reporting to Lt Col Martin Newman, chief of PR. He will be responsible for 14 regional PR advisers who are communications professionals working on a voluntary basis for the ACF. The unit is still looking for volunteer PR officers to play senior roles in Scotland, the North East and Yorkshire and Humberside. Singapore: Palm, the world market leader in hand held computing, has dropped Ogilvy PR as its Asia-Pacific agency, opting for two agencies in its place. The account is believed to be one of the most valuable hi-tech PR accounts in Asia.

The Army Cadet Force’s volunteer PR unit has bagged its first

candidate in its latest recruitment drive. Major Kevin Traverse-Healy

has been appointed to the role of deputy chief of public relations,

reporting to Lt Col Martin Newman, chief of PR. He will be responsible

for 14 regional PR advisers who are communications professionals working

on a voluntary basis for the ACF. The unit is still looking for

volunteer PR officers to play senior roles in Scotland, the North East

and Yorkshire and Humberside.



Singapore: Palm, the world market leader in hand held computing,

has dropped Ogilvy PR as its Asia-Pacific agency, opting for two

agencies in its place. The account is believed to be one of the most

valuable hi-tech PR accounts in Asia.



A review in July led to a four-way pitch, which resulted in

Fleishman-Hillard and Shandwick being selected for two Asian regions.

Edelman also lost its Australia brief in the process.



Sharon Ee, Palm group manager for Asia-Pacific, said the decision was

made after an initial round of pitches failed to produce a strong,

single network.



’We tried to get a centralised agency but decided a two-agency network

would be best,’ said Ee.



The review comes ahead of the launch of a new range of Palm products

aimed at wireless internet access through hand held devices.



Both accounts cover these product launches and corporate PR, with F-H in

a co-ordinating role.



Fleishman-Hillard has won the account in Singapore, Malaysia, Thailand

and the Philippines, while Shandwick will handle Hong Kong, Greater

China and Australia. Work begins on both accounts immediately.



Emma Smith, managing director of Shandwick Hong Kong, will lead the

Greater China account with F-H senior vice-president Nancy Keith Kelly

leading the Southeast Asian effort. They will report to Ee.



Palm launched the entry level M100, aimed at young and female consumers,

in Singapore and Hong Kong in August as one of several similar products

ready for release in Asia later this year.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.