Siemens to rejig SBS comms brief

Siemens is reshaping the senior communications brief in its key Business Services Division, following the promotion of corporate communications head Salli Randi to a group role.

Siemens is reshaping the senior communications brief in its key

Business Services Division, following the promotion of corporate

communications head Salli Randi to a group role.



Randi has already started at Siemens group UK head office in Bracknell,

as number two in a ten-strong department led by corporate communications

head Fionnuala Tennyson.



She is yet to be replaced at SBS, with the company understood to be

considering various options for a changed communications head role

there. One option under review is to turn the job, which reports to the

business head of that division rather than to a group PR chief, in to a

more marketing-focused role.



Another alternative involves turning it into an international role,

reflecting the fact that Siemens operates in 190 countries around the

world - more than any other company.



Randi’s group job at Siemens sees her take control of media relations,

internet and intranet development and government affairs.



She is expected to work closely with Siemens’ retained agencies, the Red

Consultancy, which handles the company’s corporate PR in the UK and DLA

Upstream, which runs Siemens’ public affairs programmes.



No financial agency is used in the UK because Siemens is listed on the

Frankfurt stock exchange. The company plans to list in New York next

year.



Siemens, which employs 15,000 in the UK, is the world’s largest company

by staff numbers, with a total employee count of more than 400,000.



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