Kazoo to handle PR for launch of Drambuie Cream

Public relations will spearhead the launch of the Drambuie Liqueur Company’s newest product, Drambuie Cream.

Public relations will spearhead the launch of the Drambuie Liqueur

Company’s newest product, Drambuie Cream.



The company has appointed Kazoo Communications to handle the launch of

the new drink, a blend of the famous liqueur and fresh dairy cream,

which will be targeted at young, stylish consumers.



There will be no advertising for the brand, with the PR campaign

targeting bars and clubs, as well as strategic sampling and event

activity. The aim is to position the product apart from its parent

brand, as ’contemporary and exclusive’.



Specifically, associate director Nick Mulholland said they hoped to

reach the ’Wallpaper market’, referring to the hip lifestyle

magazine.



The UK launch begins in London, and will then roll out in key bars in

other cities. It will also be available to buy on the Chilledfusion.com

web site. Account director Kathryn Pringle heads the account for Kazoo,

reporting to Salim Ahmed, head of new product development at Drambuie.



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