Syltevik leaves Miller Shandwick to go solo

Miller Shandwick, the UK’s top hi-tech PR agency, has lost its managing director of four years, Kristin Syltevik.

Miller Shandwick, the UK’s top hi-tech PR agency, has lost its

managing director of four years, Kristin Syltevik.



The agency’s head has resigned to set up her own hi-tech PR consultancy,

which is due for launch on 4 September.



Syltevik, who worked her way up from account director to managing

director in five years with the Shandwick International division, says

she is not taking any clients with her and the split is amicable.



’It’s been a tremendous opportunity and a fantastic place to work, but

it’s time for me to move on and take another challenge and grow in my

career,’ said Syltevik.



’At the moment the hi-tech industry is buoyant - it’s the ideal time for

a new venture.’



Although Syltevik could not give any details on her new agency, she

confirmed that it would be London based and would concentrate on hi-tech

and new media PR.



Philip Dewhurst, CEO of Shandwick International UK, the parent agency of

Miller Shandwick, said: ’It’s something she’s been thinking about for a

long time and has talked to me about before, so it didn’t come as a huge

shock.



’She’s run the business for four years and has built a terrific team

culture there, which means there’s a good senior level structure to

continue to take the division forward.’



Dewhurst added that they are in the process of recruiting and are

discussing a number of options with a view to making an announcement in

the next couple of weeks.



Syltevik said: ’I am leaving the agency in safe hands. They will spread

various roles and responsibilities within the agency and Philip Dewhurst

will take a management role in the interim.’



Miller Shandwick, the technology arm of Shandwick International, is

currently ranked number one in the PR Week hi-tech league table, with an

annual fee income of over pounds 8 million in the UK alone and growth of

36 per cent on last year.



Since Syltevik joined the agency in 1995, the number of employees in its

London office has grown from six to over 60. Clients now include

Microsoft and Monster.com.



Prior to Miller Shandwick, Syltevik worked as a consultant with

technology PR agency Johnson King, as an account executive at Penn

Communications and in the press office at Acorn Computers.



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