HKTA hires Aussie DJ to run European arm

The Hong Kong Tourist Association has appointed an Australian dance music DJ as its pan-European communications manager.

The Hong Kong Tourist Association has appointed an Australian dance

music DJ as its pan-European communications manager.



Part-time Wild FM presenter Liam Fitzpatrick is currently serving as PR

manager for the Sydney, Australia branch of the HKTA promotion body.



Though Fitzpatrick is said to be unwilling to give up his

extra-curricular activities upon starting the London-based job next

week, he has more onerous responsibilities in his new role.



He will handle media relations across Europe as well as promotions,

advertising and broadcast work. The role has been expanded to include

these additional elements since the departure last month of incumbent

Marie Prince. Prince is now communications director for travel company

Cellet.



Fitzpatrick will work closely with HKTA’s retained agency, McCluskey and

Associates. The agency, whose team is led by account director Sarah

Sheehan, has worked for HKTA for a year.



Figures for UK tourists in the former colony are once again on the

up.



The handover of the territory to China in June 1997 led to a slump in

tourist numbers linked to human rights concerns with the Beijing regime

and uncertainty over the province’s status as a Special Administrative

Region. But more than 22,000 UK tourists travelled there last May - the

most recent available figures - a marked year-on-year increase.



Fitzpatrick will report to Sue Whitehead, HKTA’s regional director for

the UK, Ireland and northern Europe.



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