IT body BCS unveils campaign to change the 'geeky' image of IT

BCS, The Chartered Institute for IT, has launched a campaign to change the 'geeky' image of IT.

Presenters: Ortis Deley  and Kate Russell
Presenters: Ortis Deley and Kate Russell

The body released a series of short films last night in which celebrities highlight the achievements of five often forgotten and unacknowledged pioneers of information.

Five pioneers were chosen from a list of 150 ‘IT Greats’ from across the globe: Ada Lovelace, Alan Turing, Sir Clive Sinclair, Hedy Lamarr and Sir Tim Berners-Lee. Celebrities including Phil Tufnell, Dom Joly and Spooks actress Miranda Raison endorse these pioneers. The public are being asked to vote for their favourite pioneer on the body’s website, or join in the debate on its Facebook and Twitter channels.

The campaign was created by the Glasshouse Partnership. Partner James Thellusson said: ‘The campaign is modelled on the famous Great Britons campaign by the BBC from a few years ago. It uses celebrities to get the public interested and over the ‘geeky' image of IT.’

Ortis Deley from The Gadget Show presents the achievements of Lord Byron’s daughter, Ada Lovelace, who has been regarded as the first computer programmer. BBC Click reporter Kate Russell celebrates Alan Turing, the father of artificial intelligence and the man who created a machine to crack the Enigma Code during the Second World War.

British actress Miranda Raison tells us about Hollywood A-list star Hedy Lamarr, who made the use of mobile phone communications possible. Phil Tufnell, ex-England cricketer, represents Sir Clive Sinclair, the father of gaming who brought computers into the home and made them affordable to the masses. British comedian Dom Joly acts is the advocate for Sir Tim Berners-Lee, the man who created the World Wide Web.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.