Prudential poaches Davies as PR director

Financial services company Prudential has poached Geraldine Davies from Lloyds TSB to become director of corporate communications.

Financial services company Prudential has poached Geraldine Davies

from Lloyds TSB to become director of corporate communications.



Davies, who begins next week, spent 12 years at Lloyds, the last three

as director of corporate communications managing a staff of 47.



Lloyds TSB is currently looking for her replacement, with both internal

and external candidates are being considered.



According to Davies, she was attracted to the Prudential post by the

fact that it is on the group executive board, one below the main board,

and so carries more involvement in strategic thinking and decision

making at the conception stage.



’Prudential approached me with an attractive role on the group executive

board. At Lloyds I reported to the chief executive but it was not the

same setup,’ she said.



Davies is the replacement for Jan Shawe who left in July to join

Sainsburys as director of group corporate relations. Sainsbury’s chief

executive Sir Peter Davis was formerly CEO of Prudential.



Reporting to Prudential group chief executive Jonathan Bloomer, Davies

will head an internal communications team of an estimated 35 staff

covering media relations, corporate responsibility and brand management.

One agency, Brunswick reports directly to Davies on a corporate and

financial brief.



Davies said she was not yet up-to-speed on her new employers and that it

was too early to talk about possible communication changes.



The appointment follows that of Rebecca Burrows, who joined Prudential

as director of investor relations in July. Burrows joined from Norwich

Union where she was IR and corporate communications director. She

reports to group finance director Philip Broadley.



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