We can argue over whether the NLA's model is appropriate and how it should be applied throughout the PR supply chain, but the NLA seeks to ensure its members receive a contribution from anyone generating income from the after-market for their content.
The NLA remains insistent that, as a consumer-facing service, Google is not part of this debate and that its members have their own direct deals in place with the search giant. I struggle with this argument and am sure it is this issue Meltwater News will challenge if it can afford to pursue the case.
Google Alerts and Google News are almost certainly the most widely used frontline monitoring tools by agencies and brands in the UK and US.
Stephen Waddington, MD, Speed Communications (from prweek.com)