Parent firm TUI Travel UK hired Bondy without a competitive pitch to work on strategic and product level activity.
The agency, headed by former Ketchum corporate and consumer MD Jessica Bondy, has also been tasked with delivering integrated campaigns, working with TUI's above-the-line agency BMB. Bondy will report to head of PR Emma Waddell.
'(The hire) is about making campaigns work as hard as they can and pushing them further,' said Waddell.
Campaigns, pages 18-19.