PR Business is key player in Yale PR account

Yale has hired the Public Relations Business to handle its locks and alarms account.

Yale has hired the Public Relations Business to handle its locks

and alarms account.



The security products firm has reviewed its PR after a pounds 1.3

billion takeover by its parent company, Williams Holdings, of rival

locks firm Chubb. The group now controls 30 per cent of the total lock

market, and is the biggest player in its field.



For a six-figure fee, PRB will represent Yale, Chubb and its subsidiary

Union Locks.



’We will target local authorities, schools, architectural ironmongers

and consumers,’ said Julien Speed, managing director of PRB.



Following Chubb’s take-over this spring, its six-strong PR and publicity

team was made redundant. PR duties were transferred to marketing

directors within each of the new company’s divisions.



Corporate communications director Chris Bailey left Chubb before the

takeover. Press relations manager Chris Swan remains on a short term

contract to cover PR for fire extinguishers.



Chubb handled PR in-house while Yale ended its contract with Barkers

Communications before the takeover.



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