Hogg Robinson reviews PR with rebrand in mind

Business travel and financial services company Hogg Robinson is reviewing its PR as part of a move to rebrand the business as a corporate support services group.

Business travel and financial services company Hogg Robinson is

reviewing its PR as part of a move to rebrand the business as a

corporate support services group.



Its travel division works with Biss Lancaster, while Portfolio

Communications currently handles PR for the company’s financial

services.



The review comes after the appointment earlier this year of David

Radcliffe as chief executive, Neville Baine as chairman, and the arrival

of a new management board.



Hogg Robinson sold its freight business this month, and its high street

travel business in 1993 to Airtours, which merged it with Pickfords to

create Going Places.



The financial services division is one of those named by the Government

for mis-selling pensions. Both arms of the company have marketing teams

which incorporate PR, and report to Christopher Fry, sales and marketing

director for Hogg Robinson plc.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.