Ladbrokes puts money on Media House for crises

Betting chain Ladbroke Racing has retained Media House International in Glasgow to handle crisis PR in Scotland.

Betting chain Ladbroke Racing has retained Media House

International in Glasgow to handle crisis PR in Scotland.



The account is a new one, and was partly prompted by a string of

negative reports in the national and Scottish press about the

bookmakers.



Ladbrokes was drawn into the political scandal surrounding Glasgow City

Council when it offered hospitality to a member of the council’s Labour

group. James Coleman, convenor of the city’s licensing board, accepted

an invitation from Ladbrokes in September to the Ayr Gold Cup horse

races.



The licensing board is responsible for approving permit applications

from bookmakers, pubs and restaurants. The incident is now being

investigated as part of a Labour Party inquiry into corruption.



Ladbrokes has also suffered negative press coverage recently about a

customer who was not paid pounds 50,000 in winnings because bookmakers

declared that the odds quoted were incorrect.



Ladbrokes has a press and public relations team based in Harrow, which

continues to handle crises south of the border and day-to-day in the UK.



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