The Gap seeks director to plug European hole

San Francisco-based clothing retailer The Gap is looking for a new director of European public relations.

San Francisco-based clothing retailer The Gap is looking for a new

director of European public relations.



The post is vacant following the departure of Kelly Walsh, who left The

Gap last week to become founding partner of Renegade, a new PR and

advertising consultancy.



The search for a replacement for Walsh comes just after The Gap decided

to dispense with the services of its agency Life PR and bring its UK PR

activities in-house.



The retailer continues to use agencies in Europe, with Pietri in France,

Schroder and Schombs in Berlin and Die Strolche in Munich.



The European PR position includes developing and executing PR strategy

across the continent and overseeing two PR managers and the community

relations manager. Walsh reported to the vice-president of international

marketing, Pascal Somarriba and co-ordinated the external agencies in

France and Germany.



The Gap launched its first UK television advertising campaign last month

featuring music and film celebrities, such as rapper LL Cool J and Lukas

Haas, both of whom wrote original music for the commercials.



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