Baroness Denton of Wakefield has left her role as front bench
spokesperson for the Conservative Party in the House of Lords, to return
to Burson-Marsteller as managing director, Europe.
She was a director at B-M between 1987 and 1991, when she was appointed
as a working peer by John Major. She went on to become under-secretary
at the Department of Trade and Industry in 1992.
Denton took up her post at B-M on Monday and reports to European
president and chief executive Ferry De Bakker.
He said: ’Jean Denton brings a wealth of experience to B-M. Her first
hand knowledge of government, business and consumer issues will bring
real added value to our clients across Europe.’
Her role will be to add ’senior and strategic counsel to key clients in
Europe’, according to De Bakker. Denton told PR Week she would meet
clients to establish where she can add value and ’open new doors of
Denton is well-connected, having been external affairs director at
Austin Rover, and a director at British Nucleur Fuels. Her time at the
DTI brought contact with many of Britain’s industry leaders.
Her most recent political experience was as Minister for the Economy,
Agriculture and Women’s Issues in Northern Ireland, where she was also
Denton received approval from the Parliamentary Advisory Committee on
Business Appointments prior to accepting the full-time post.
She will continue to follow issues to do with Northern Ireland, industry
and women. Denton is also patron of Women in PR.