New Look poised to hand corporate PR account to Tulchan Communications

New Look is believed to have called in Tulchan Communications to handle its retained corporate and financial PR, ending its relationship with Brunswick.

Set to appoint Tulchan: New Look
Set to appoint Tulchan: New Look

The UK fashion retailer took the account out of Finsbury and handed it to Brunswick just seven months ago, but it is understood the relationship broke down after New Look's unsuccessful attempt to list on the stock market in February.
 
It is understood that Brunswick did not participate in the competitive pitch process.
 
New Look's initial public offering was scrapped due to difficult market conditions, particularly for private equity-owned firms looking to list.
 
The decision marked the second time in two years that New Look had scrapped an IPO. There is little suggestion that handing its corporate account to a third agency in a matter of months will see these listing plans revived in the short-term.
 
Brunswick had served as New Look's corporate agency during its 2004 sale to private equity firms Permira and Apax for £699m.

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