DIARY: PROs are no wall flowers when it comes to charity

In a bid to raise money for charity the Children’s Society several intrepid PR folk are setting off to walk along the Great Wall of China next month.

In a bid to raise money for charity the Children’s Society several

intrepid PR folk are setting off to walk along the Great Wall of China

next month.



The nine-day sponsored event will fund children in deprived communities

across the UK and Children’s Society senior communications officer

Nickie Durbin has managed to persuade five PR luminaries to join around

100 others on the arduous trek.



Alex Wise, PR manager at Hambro Assistance and Helen Donoghue, MD of

public affairs firm Central Lobby Consultants, are joined by Jackie

Boath and Hilary Whates of PR agency Just CCI and Judith Pattern who

runs her own PR firm. Together the five will raise around pounds 10,000

for the charity.



Durbin tells me that the charity has several more walks planned for next

year so it’s not too late to take part. Unfortunately, though, you will

have already missed the chance to meet a showbiz personality. Leading

actor Joe McGann, brother of Paul and star of sitcom the Upper Hand,

will be accompanying the PR clan on the first walk.



I just hope agency experience of building Chinese walls rather than

climbing them won’t confuse the walkers.



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