EDITORIAL: Al Fayed needs PR more than ever

It seems that Harrods public affairs director Laurie Mayer has had some difficulty recruiting PR advisers for his boss, Mohamed Al Fayed.

It seems that Harrods public affairs director Laurie Mayer has had

some difficulty recruiting PR advisers for his boss, Mohamed Al

Fayed.



And yet if Al Fayed has ever needed help with his PR, it is now, while

the damages case that Tiny Rowland’s widow Josie has brought against him

is in the High Court.



It is now common in high-profile cases for those involved to team their

lawyers with seasoned advocates who can argue their case in the court of

public opinion. Bell Pottinger represented the Sultan of Brunei’s

brother Prince Jefri when he began a legal battle over business dealings

with the Manoukian family. The Manoukians themselves hired Ludgate.



Al Fayed can expect a fair hearing in court, but judging by past form,

press reaction to the case may well be hostile. It is precisely because

Al Fayed begins this episode at a disadvantage that he deserves access

to the best PR representation.



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