It seems that Harrods public affairs director Laurie Mayer has had
some difficulty recruiting PR advisers for his boss, Mohamed Al
And yet if Al Fayed has ever needed help with his PR, it is now, while
the damages case that Tiny Rowland’s widow Josie has brought against him
is in the High Court.
It is now common in high-profile cases for those involved to team their
lawyers with seasoned advocates who can argue their case in the court of
public opinion. Bell Pottinger represented the Sultan of Brunei’s
brother Prince Jefri when he began a legal battle over business dealings
with the Manoukian family. The Manoukians themselves hired Ludgate.
Al Fayed can expect a fair hearing in court, but judging by past form,
press reaction to the case may well be hostile. It is precisely because
Al Fayed begins this episode at a disadvantage that he deserves access
to the best PR representation.