INTERNATIONAL: Naundorf to head Compuserve PR

MUNICH: Internet provider Compuserve has appointed Stephan Naundorf as its new PR head in Germany.

MUNICH: Internet provider Compuserve has appointed Stephan Naundorf

as its new PR head in Germany.



Having lost two PR heads in six months and undergone an internal

restructure, the firm is now seeking to raise its profile in the German

consumer market.



Naundorf joins from the PR department of construction group

Hochtief.



He will report to Compuserve Germany managing director Konrad Hilbers

and oversee media relations, internal communications and events.



Compuserve uses Herald Communications as its main agency in Germany and

Naundorf said that he may look at reviewing the firm’s agency

requirements once he had devised a new PR strategy.



In the last six months, Compuserve Germany, which is based in Munich,

has sold its interactive services division to internet firm

AOL-Bertelsmann Europe and outsourced its customer care and call

service.



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