Shandwick Healthcare wins Oticon global brief

Danish hearing instrument manufacturer Oticon has appointed Shandwick Healthcare for a global PR brief.

Danish hearing instrument manufacturer Oticon has appointed

Shandwick Healthcare for a global PR brief.



The agency has been hired on a retained and project basis to boost the

company’s internal communications and external product and corporate PR.

It will also raise awareness of hearing problems and solutions in the

consumer market.



The account, which carries a six figure fee over a minimum ten-month

contract, was won following a three-way pitch. There was no

incumbent.



Shandwick will complement the company’s existing internal and external

marketing programmes, raising the awareness of Oticon’s products among

hearing specialists. Shandwick’s campaign will also target ear, nose and

throat professionals.



The agency is drawing up a global PR programme which will enable

Oticon’s sister companies, of which there are at least 17 around the

world, to tap into PR resources.



’One of the biggest challenges is making consumers aware that so many

people suffer from hearing impairment and to overcome the stigma

associated with wearing a hearing instrument,’ said Averill Gordon,

director of Shandwick Healthcare.



Grayling Scotland was hired by Oticon in June on a UK-wide remit to

conduct market research and handle consumer and trade PR.



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